Cross-cultural business intelligence goes way beyond chopsticks, business cards and manners. Failed international trade negotiations or business mergers and acquisitions are often riddled with incorrect assumptions. Business practices and communication styles you’re familiar with may be incompatible with other cultures. Under the pressure of closing a deal, it’s easy to forget that what works internationally won’t necessarily work in Asia.
This global business program provides foreigners with cultural insights critical for winning over and influencing colleagues, clients and stakeholders in Asia.