AVIATION AND AIRPORTS
Operational and Service Excellence with Cultural Intelligence
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BROWSE PROGRAMSWHAT IF THE PROBLEM ISN’T TRAINING – BUT CULTURAL INTELLIGENCE?
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Ever wondered why delivering great service or ensuring smooth operations doesn’t come naturally to everyone – even when it feels like common sense?
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In aviation, cultural intelligence is often the missing piece behind misaligned expectations around common sense.
I’ve coached and trained hundreds of aviation professionals – from engineers and project managers to cabin crew and check-in staff – and distilled those insights and recurring challenges into practical intercultural programs tailored for aviation and airport teams.
Choose from any of the following delivery options:
- Professional Coaching (1-on-1 or small groups)
- Team Training (in-person or virtual)
- Advisory & Consultancy Services
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 Craig Shim, Alphacrane Intercultural SpecialistsÂ
QUICK LINKS
 Find what you need on this page.
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FEATURED PROGRAMS
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Cross-Cultural Influence for Aviation Engineering Instructors
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How to Overcome Cultural Barriers to Compliance and Safety
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For Aviation Engineering Instructors Working With International Students
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Delivery Options:Â
Professional Coaching | Training
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Cross-Cultural Service Delivery for Cabin Crew
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How to Deliver Premium Service With Cultural Awareness and Sensitivity
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For Cabin Crew and Customer Service Professionals in the Aviation Industry
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Delivery Options:Â
Professional Coaching | Training
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Cross-Cultural Leadership for Ground Services Supervisors
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How to Overcome Cultural Barriers to Compliance and Safety
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For Professionals Managing Culturally Diverse Teams in Ground Operations
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Delivery Options:Â
Professional Coaching | Training
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MOREÂ PROGRAMS
Aviation and Airports
Cross-Cultural Influence for Flight Instructors
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How to Navigate Cultural Dynamics When Teaching International Trainee Pilots
For Flight Instructors Training International Student Pilots
TAKE A LOOKCulturally Inclusive Service for Frontline Hospitality Teams
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How to Deliver Service Excellence With Cultural Awareness and Sensitivity
For Hospitality and Tourism Teams Wanting to Avoid Cultural Missteps
TAKE A LOOKLeading Culturally Diverse Teams and International Projects
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How to Achieve Peak Team Performance With Cultural Safety and Awareness
For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
TAKE A LOOKUnderstanding the Asian Business Mindset
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How to Engage with Asian Customers, Clients and Stakeholders
For Business and Public Sector Professionals Managing Asian Stakeholders
TAKE A LOOKCross-Cultural Service Delivery: Lessons from International Airlines
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How to Deliver Premium Service In Any Industry With Cultural Awareness and Sensitivity
For Frontline Staff in Any Industry Who Serve International Customers or Clients
TAKE A LOOKFoundations for Improving Cross-Cultural Relational Skills
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How to Relate to Customers, Clients and Colleagues From Any Cultural Background
For Professionals Wanting Practical Skills to Earn Trust Across Cultures
TAKE A LOOKCOACHING FOR INTERNATIONAL RELOCATIONS
Global Mobility, with Cultural Intelligence

Intercultural Coaching for International Relocations
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How to Navigate Country-Specific Cultural Nuances in Business and Social Settings
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For Employees on International Postings and Assignments
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Delivery Options:Â
Professional Coaching | Training
ADVISORY & CONSULTANCY SERVICES
Aviation and Airports
We collaborate with aviation companies and airport operators to embed cultural intelligence into their operations.
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Our consultancy projects range from reviewing the customer journey from a cultural perspective to developing Culturally Inclusive Service Delivery checklists and strategies for improving passenger experiences.
We also support aviation Learning & Development clients by designing in-house training programs that build cultural intelligence among ground staff, cabin crew, lounges, and management teams to ensure smoother operations and better customer relations.
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ENQUIREÂ NOW
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Submit your enquiry by providing a few details in this Enquiry Form, and I'll be in touch as soon as I receive your response.
- I’ll personally review your responses to help customise my reply and next steps.
- If you’re unsure how to answer a question, just type something like "unsure" and continue.
- Your information will be kept confidential and will only be read by me. For more details, please refer to my Privacy Policy
By clicking "Submit" you agree for me to email you at this address with intercultural tips and important updates only. I don't send spam. Unsubscribe at any time. Contact me via the Contact page if you require help.Â
CRAIG SHIM'S EXPERIENCE
Aviation and Airports



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INTERCULTURALÂ WORKSHOPS FOR AVIATION AUSTRALIAÂ
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To support instructors working with culturally diverse trainee engineers, Craig Shim designed and facilitated a series of tailored workshops for aviation engineering training staff.
Through Craig's CSI: Cultural Scenario Investigation program, participants explored practical strategies to communicate safety and compliance requirements across cultures, adapt their teaching approach for international learners, and address cultural misunderstandings before they escalate.
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CULTURALLY INCLUSIVE SERVICE TRAINING - AIRLINES AND AIRPORTS
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Craig Shim has trained hundreds of cabin crew, airport lounge staff, and check-in agents across Asia, New Zealand, and Australia for some of the world’s leading airlines and international airports.
His training helps team members deliver premium service to culturally diverse passengers by adapting service language, building rapport, overcoming language barriers, and handling sensitive situations with cultural intelligence.
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CROSS-CULTURAL ALIGNMENT FOR AN INTERNATIONAL AVIATION PROJECT
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Craig Shim was engaged by an international aviation company leading a multi-million-dollar infrastructure project in Australia.
Tensions had emerged within the culturally diverse team and with the local client due to misaligned expectations and communication styles.
Craig helped the leadership team rebuild trust, establish shared expectations, and break down silos—leading to improved team cohesion and stronger client relationships.
VIEW PROGRAMA QUICK INTRODUCTION: CRAIG SHIM
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As a qualified intercultural business consultant, I specialise in enhancing cross-cultural business and relational skills. Having lived abroad for much of my career before returning to Australia, I've gained valuable insights into how cultural competency is crucial for building strong relationships. Drawing on this experience, I provide coaching, training, and advice to corporate and government clients to boost their cross-cultural capabilities.
My intercultural guidance is trusted by companies like Boeing, Nike, PepsiCo, and Mastercard, as well as the Australian Government and United Nations agencies. I also serve on several advisory panels, including those for the Department of Prime Minister and Cabinet and the Australian Public Service Commission.
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Craig Shim, Director, Alphacrane Intercultural Specialists
