Coaching

PROFESSIONAL COACHING

One-on-one support for leaders and professionals navigating intercultural challenges

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INTERNATIONAL RELOCATIONS

PROFESSIONAL COACHING EXPERIENCE

WHAT'S INCLUDED

TESTIMONIALS

FLEXIBLE COACHING ACCESS

TRAINING & COACHING VOUCHERS

REFERRAL PARTNERSHIPS

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ABOUT CRAIG SHIM

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FEATURED PROGRAMS

CUSTOMER SERVICE

Culturally Inclusive Service for Frontline Hospitality Teams

How to Deliver Service Excellence With Cultural Awareness and Sensitivity

For Hospitality and Tourism Teams Wanting to Avoid Cultural Missteps

Delivery Options:

Professional Coaching | Training

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Culturally Inclusive Service Language for Volunteers

How to Communicate with International and Culturally Diverse Visitors

For Volunteer Ambassadors Welcoming a Global Audience

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Cross-Cultural Service Delivery: Lessons from International Airlines

How to Deliver Premium Service In Any Industry With Cultural Awareness and Sensitivity

For Frontline Staff in Any Industry Who Serve International Customers or Clients

Delivery Options:

Professional Coaching | Training

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FEATURED PROGRAMS

LEADERSHIP

Leading Culturally Diverse Teams and International Projects

How to Achieve Peak Team Performance With Cultural Safety and Awareness

For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships

Delivery Options:

Professional Coaching | Training

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Advancing into Leadership for Culturally Diverse Professionals

How to Navigate Cultural Expectations and Crack the Glass Ceiling

For Talented Professionals Ready to Be Seen as Future Leaders

Delivery Options:

Professional Coaching | Training

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Understanding the Asian Business Mindset

How to progress decisions when agreement is indirect or unclear across Asian business contexts

For senior leaders responsible for progress with Asian stakeholders

Delivery Options:

Professional Coaching | Training

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FEATURED PROGRAMS

INTERNATIONAL BUSINESS

Leading Culturally Diverse Teams and International Projects

How to Achieve Peak Team Performance With Cultural Safety and Awareness

For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships

Delivery Options:

Professional Coaching | Training

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Intercultural Coaching and Advice for Business Challenges

How to Navigate Country-Specific Business Challenges Using Cultural Intelligence

For Professionals Navigating Cross-Cultural Business Situations or Stakeholder Relationships

Delivery Option:

Professional Coaching

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Understanding the Asian Business Mindset

How to progress decisions when agreement is indirect or unclear across Asian business contexts

For senior leaders responsible for progress with Asian stakeholders

Delivery Options:

Professional Coaching | Training

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FEATURED PROGRAMS

INTERNATIONAL RELOCATIONS & POSTINGS

Intercultural Coaching for International Relocations

How to Navigate Country-Specific Cultural Nuances in Business and Social Settings

For Employees on International Postings and Assignments

Delivery Options:

Professional Coaching | Training

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Leading Culturally Diverse Teams and International Projects

How to Achieve Peak Team Performance With Cultural Safety and Awareness

For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships

Delivery Options:

Professional Coaching | Training

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Understanding the Asian Business Mindset

How to progress decisions when agreement is indirect or unclear across Asian business contexts

For senior leaders responsible for progress with Asian stakeholders

Delivery Options:

Professional Coaching | Training

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FEATURED PROGRAMS

PUBLIC SERVICE

Cultural Competency Checklists for Public Sector Leaders

How to Apply Cultural Intelligence in Leadership Decisions and Organisational Processes

For Managers seeking Straightforward, Practical Ways to be More Culturally Inclusive

Delivery Options:

Professional Coaching | Training | Consulting (done-for-you design and delivery)

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Cultural Safety and Inclusive Language Toolkit

How to Embed Cultural Competency and Set Behavioural Expectations

For Leaders and HR Teams Embedding Cultural Inclusion Into Everyday Practice

Delivery Options:

Professional Coaching | Training | Consulting (done-for-you design and delivery)

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Cultural Safety in Managing Meetings

How to Achieve Cultural Inclusion and Productive Cross-Cultural Engagement

For Leaders Wanting Practical Tools to Make Meetings Inclusive - Not Just Efficient

Delivery Options:

Professional Coaching | Training

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CULTURAL DIVERSITY & INCLUSION

Designing In-House Cultural Inclusion Listening Circles

How to Plan, Run, and Report on Listening Circles with Cultural Safety and Sensitivity

For Time-Poor Professionals Tasked With Designing and Facilitating Listening Circles

Delivery Options:

Professional Coaching | Consulting (done-for-you design and delivery)

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Leading Culturally Diverse Teams and International Projects

How to Achieve Peak Team Performance With Cultural Safety and Awareness

For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships

Delivery Options:

Professional Coaching | Training

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Cross-Cultural Communication Techniques for Meetings in the USA, UK & Australia

How to Speak Up, Influence, and Be Remembered in Workplace Meetings

For Professionals Navigating Workplace Norms In English-Speaking Countries

Delivery Options:

Professional Coaching | Training | Online Course

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FEATURED PROGRAMS

AVIATION & AIRPORTS

Cross-Cultural Influence for Aviation Engineering Instructors

How to Overcome Cultural Barriers to Compliance and Safety

For Aviation Engineering Instructors Working With International Students

Delivery Options:

Professional Coaching | Training

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Cross-Cultural Service Delivery for Cabin Crew

How to Deliver Premium Service With Cultural Awareness and Sensitivity

For Cabin Crew and Customer Service Professionals in the Aviation Industry

Delivery Options:

Professional Coaching | Training

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Cross-Cultural Leadership for Ground Services Supervisors

How to Overcome Cultural Barriers to Compliance and Safety

For Professionals Managing Culturally Diverse Teams in Ground Operations

Delivery Options:

Professional Coaching | Training

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FEATURED PROGRAMS

HEALTHCARE

Cultural Safety in Medical Recruitment

How to Overcome Cultural Blind Spots for a Smooth Transition

For Managers Seeking Confidence in Inclusive Hiring and Onboarding

Delivery Options:

Professional Coaching | Training

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Cultural Safety for Pathologists in Medical Collaboration

How to Navigate Cross-Cultural Barriers in Collaborative Engagement

For Healthcare Professionals Navigating Cross-Cultural Stakeholder Challenges

Delivery Options:

Professional Coaching | Training

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Culturally Safe Customer Service for Pathology Collectors

How to Overcome Language Barriers and Avoid Misperceptions of Disrespect

For Supervisors Seeking to Build Teamwide Consistency Using Practical Techniques for Cross-Cultural Patient Engagement

Delivery Options:

Professional Coaching | Training

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COACHING FOR INTERNATIONAL RELOCATIONS

Global Mobility, with Cultural Intelligence

Intercultural Coaching for International Relocations

How to Navigate Country-Specific Cultural Nuances in Business and Social Settings

For Employees on International Postings and Assignments

Delivery Options:

Professional Coaching | Training

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CRAIG SHIM'S EXPERIENCE

Professional Coaching

INTERCULTURAL CULTURAL COACHING FOR AUSTRALIA’S TRADE COMMISSIONERS

SUPPORTING GLOBAL EXPANSION INTO ASIA

CULTURALLY INCLUSIVE LEADERSHIP – AIR NEW ZEALAND

INTERCULTURAL CULTURAL COACHING FOR AUSTRALIA’S TRADE COMMISSIONERS

Craig Shim is contracted by Austrade to provide cultural coaching for Australian Trade and Investment Commissioners posted around the world.

These sessions focus on preparing Commissioners to represent Australia effectively in culturally diverse contexts, with strategic briefings tailored to their host country’s expectations.

Outcomes include improved cross-cultural influence, stronger relationship-building with foreign counterparts, and practical frameworks to navigate sensitive diplomatic and commercial interactions.

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SUPPORTING GLOBAL EXPANSION INTO ASIA

An international company expanding into multiple Asian markets engaged Craig Shim to help its regional teams navigate cultural complexities.

At a time when relationship-building and decision-making were stalling due to differing business mindsets, Craig provided strategic advice on adapting communication styles, aligning stakeholder expectations, and interpreting unspoken cultural cues.

The result – stronger working relationships, clearer communication channels, and faster traction in new markets.

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CULTURALLY INCLUSIVE LEADERSHIP – AIR NEW ZEALAND

Craig Shim delivered culturally inclusive leadership training and coaching for Air New Zealand, with a focus on applying cultural intelligence across customer-facing and organisational roles.

The programs covered cross-cultural communication in travel sales, building trust with culturally diverse customers, and aligning sales and marketing strategies to better connect with international audiences.

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WHAT'S INCLUDED

Professional Coaching

Two or four x 90-minute virtual coaching sessions with Craig Shim, qualified intercultural business coach
100% tailored to your specific needs and professional context
Available as one-on-one or small group sessions (up to 6 participants)
Personalised strategies developed in line with best-practice intercultural business approaches
Country-specific cultural insights relevant to your circumstances
Step-by-step analysis or learning structure with built-in flexibility to help you achieve your goals faster
Intercultural frameworks, tools, and templates that we’ll apply to your specific business and cross-cultural scenarios
Practical examples of intercultural best practice
Self-assessment activities to support your personal and professional growth
PDFs of key slides covered in each of your sessions
Session 1 typically focuses on: Challenge identification, analysis, and strategy development
Session 2 typically focuses on: Progress review and strategy fine-tuning
Sessions 3 and 4 are for deep-diving into your priority challenges, one topic at a time — with self-assessment activities, tailored strategies, and practical tips specific to your situation
Between sessions, you’ll have the option to complete self-guided activities or begin early implementation, with flexibility based on your pace and preferences
Session content is adapted to your specific country, region, or business scenario – with time built in to analyse the problem and workshop culturally appropriate solutions
Walk away with strategies you can apply straight away to improve outcomes with international clients, colleagues, or stakeholders
Advice grounded in real-world context from Asia-Pacific, Middle East, Europe, the Americas, and Africa
Optional post-session support available (at an additional cost), including feedback on your cultural action plan or business communications
Additional sessions available for purchase on request
Certificate of Completion for your CPD (Continuing Professional Development) available upon request

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TESTIMONIALS

“Incredibly practical and deeply insightful.”

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Every session with Craig has been packed with relevant strategies, frameworks, and real-world scenarios. His cultural coaching has been invaluable — I walked away each time with practical actions I could apply immediately.

— Senior Trade and Investment Commissioner (Hong Kong)

“We were expanding fast, but struggling with consistency on the ground.”

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As we scaled our operations in Southeast Asia, quality control and team productivity became increasingly unpredictable. Craig’s coaching helped me adapt how I communicated expectations, provided feedback, and built trust with local staff. We’re now seeing improvements across both efficiency and morale.

— Regional Operations Manager, Multinational Medical Device Manufacturer

“The coaching gave me a much-needed circuit breaker.”

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I’d been in-market for nearly a year, but something wasn’t working — I’d received feedback from HQ that my team in-country wasn’t performing, and they’d raised concerns about my leadership style.

Craig helped me unpack what was going on beneath the surface and reset my approach with cultural awareness and sensitivity. It’s changed the tone of our working relationships significantly.

— Country Director, Global Engineering Group

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FLEXIBLE COACHING ACCESS

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Looking for a practical way to offer intercultural coaching to your staff—without needing to commit to a fixed program upfront?

Our Flexible Coaching Access option is designed for HR and Learning & Development teams who want to make professional coaching available across their organisation, much like EAP (Employee Assistance Program) or counselling services.

You simply pre-purchase a bank of coaching sessions that your staff can access as needed, whether it’s for preparing for an international relocation, navigating cultural dynamics in stakeholder relationships, or addressing team challenges involving cultural expectations.

Sessions can be drawn on at any time throughout the year, with no need to define the topic in advance.
Usage data can be provided in aggregate (without disclosing participant names) to support your internal reporting needs.

This is the most efficient way to support multiple team members with high-quality, targeted coaching—while maintaining flexibility.

Enquire about Flexible Coaching Access using the link below.

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TRAINING & COACHING VOUCHERS

Flexible Support for L&D Budgeting and Team Development

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Looking for a practical way to use this year’s L&D budget while giving your teams flexibility for the future?

Our training and coaching vouchers allow you to pre-purchase professional development credits with no expiry date.

Vouchers can be redeemed at any time for intercultural training, coaching, or advisory services – ideal for L&D teams needing to plan ahead without locking in dates or program choices.

Whether you're managing a large team or supporting individuals across different departments, these vouchers help streamline your procurement process while offering on-demand support for your staff.

Enquire about Training & Coaching Vouchers using the link below.

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REFERRAL PARTNERSHIPS

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Do your clients need help navigating cultural transitions in professional or public-facing environments?

I welcome referrals from migration agents and other professionals supporting culturally diverse clients, such as relocation advisors, education agents, and international HR teams.

If your clients could benefit from expert coaching in areas such as workplace cultural adjustment, leadership in multicultural teams, or international relocations, I can tailor support to their needs. A professional referral arrangement is available upon request.

Enquire about Referral Partnerships using the link below.

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PROFESSIONAL COACHING

ENQUIRE NOW

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Submit your enquiry by providing a few details in this Enquiry Form, and I'll be in touch as soon as I receive your response.

I’ll personally review your responses to help customise my reply and next steps.
If you’re unsure how to answer a question, just type something like "unsure" and continue.
Your information will be kept confidential and will only be read by me. For more details, please refer to my Privacy Policy

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A QUICK INTRODUCTION: CRAIG SHIM

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I’m the Director of Alphacrane Intercultural Specialists and an intercultural business consultant. I work with senior leaders and organisations whenever cultural dynamics affect decision-making, authority, or outcomes in international contexts.

With more than 30 years of cross-cultural experience — including 14 years consulting to global organisations such as Boeing, Nike, PepsiCo and Mastercard, as well as Australian Government agencies including Prime Minister & Cabinet and Austrade — I support leaders navigating complex cross-border decisions with greater clarity and confidence.

I also advise government panels on intercultural capability and international engagement, particularly where decisions carry reputational exposure or long-term relationship risk.

Craig Shim, Director, Alphacrane Intercultural Specialists

Craig Shim, Alphacrane Intercultural Specialists

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