PROFESSIONAL COACHING
One-on-one support for leaders and professionals navigating intercultural challenges
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FEATURED PROGRAMS
CUSTOMER SERVICE
Culturally Inclusive Service for Frontline Hospitality Teams
How to Deliver Service Excellence With Cultural Awareness and Sensitivity
For Hospitality and Tourism Teams Wanting to Avoid Cultural Missteps
Delivery Options:
Professional Coaching | Training
Culturally Inclusive Service Language for Volunteers
How to Communicate with International and Culturally Diverse Visitors
For Volunteer Ambassadors Welcoming a Global Audience
Cross-Cultural Service Delivery: Lessons from International Airlines
How to Deliver Premium Service In Any Industry With Cultural Awareness and Sensitivity
For Frontline Staff in Any Industry Who Serve International Customers or Clients
Delivery Options:
Professional Coaching | Training
FEATURED PROGRAMS
LEADERSHIP
Leading Culturally Diverse Teams and International Projects
How to Achieve Peak Team Performance With Cultural Safety and Awareness
For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
Delivery Options:
Professional Coaching | Training
Achieving Cultural Diversity in Senior Leadership
How to Create a Culturally Diverse Leadership Pipeline
For Organisational Change-Makers Driving Diversity and Inclusion in Senior Leadership
Delivery Options:
Professional Coaching | Training | Consulting (done-for-you design and delivery)
Advancing into Leadership for Culturally Diverse Professionals
How to Navigate Cultural Expectations and Crack the Glass Ceiling
For Talented Professionals Ready to Be Seen as Future Leaders
Delivery Options:
Professional Coaching | Training
FEATURED PROGRAMS
INTERNATIONAL BUSINESS
Leading Culturally Diverse Teams and International Projects
How to Achieve Peak Team Performance With Cultural Safety and Awareness
For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
Delivery Options:
Professional Coaching | Training
Intercultural Coaching and Advice for Business Challenges
How to Navigate Country-Specific Business Challenges Using Cultural Intelligence
For Professionals Navigating Cross-Cultural Business Situations or Stakeholder Relationships
Delivery Option:
Professional Coaching
Understanding the Asian Business Mindset
How to Engage with Asian Customers, Clients and Stakeholders
For Business and Public Sector Professionals Managing Asian Stakeholders
Delivery Options:
Professional Coaching | Training
FEATURED PROGRAMS
INTERNATIONAL RELOCATIONS & POSTINGS
Intercultural Coaching for International Relocations
How to Navigate Country-Specific Cultural Nuances in Business and Social Settings
For Employees on International Postings and Assignments
Delivery Options:
Professional Coaching | Training
Leading Culturally Diverse Teams and International Projects
How to Achieve Peak Team Performance With Cultural Safety and Awareness
For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
Delivery Options:
Professional Coaching | Training
Foundations for Improving Cross-Cultural Relational Skills
How to Relate to Customers, Clients and Colleagues From Any Cultural Background
For Professionals Wanting Practical Skills to Earn Trust Across Cultures
Delivery Option:
Online Course
FEATURED PROGRAMS
PUBLIC SERVICE
Cultural Competency Checklists for Public Sector Leaders
How to Apply Cultural Intelligence in Leadership Decisions and Organisational Processes
For Managers seeking Straightforward, Practical Ways to be More Culturally Inclusive
Delivery Options:
Professional Coaching | Training | Consulting (done-for-you design and delivery)
Cultural Safety and Inclusive Language Toolkit
How to Embed Cultural Competency and Set Behavioural Expectations
For Leaders and HR Teams Embedding Cultural Inclusion Into Everyday Practice
Delivery Options:
Professional Coaching | Training | Consulting (done-for-you design and delivery)
Cultural Safety in Managing Meetings
How to Achieve Cultural Inclusion and Productive Cross-Cultural Engagement
For Leaders Wanting Practical Tools to Make Meetings Inclusive - Not Just Efficient
Delivery Options:
Professional Coaching | Training
FEATURED PROGRAMS
CULTURAL DIVERSITY & INCLUSION
Designing In-House Cultural Inclusion Listening Circles
How to Plan, Run, and Report on Listening Circles with Cultural Safety and Sensitivity
For Time-Poor Professionals Tasked With Designing and Facilitating Listening Circles
Delivery Options:
Professional Coaching | Consulting (done-for-you design and delivery)
Leading Culturally Diverse Teams and International Projects
How to Achieve Peak Team Performance With Cultural Safety and Awareness
For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
Delivery Options:
Professional Coaching | Training
Cross-Cultural Communication Techniques for Meetings in the USA, UK & Australia
How to Speak Up, Influence, and Be Remembered in Workplace Meetings
For Professionals Navigating Workplace Norms In English-Speaking Countries
Delivery Options:
Professional Coaching | Training | Online Course
FEATURED PROGRAMS
AVIATION & AIRPORTS
Cross-Cultural Influence for Aviation Engineering Instructors
How to Overcome Cultural Barriers to Compliance and Safety
For Aviation Engineering Instructors Working With International Students
Delivery Options:
Professional Coaching | Training
Cross-Cultural Service Delivery for Cabin Crew
How to Deliver Premium Service With Cultural Awareness and Sensitivity
For Cabin Crew and Customer Service Professionals in the Aviation Industry
Delivery Options:
Professional Coaching | Training
Cross-Cultural Leadership for Ground Services Supervisors
How to Overcome Cultural Barriers to Compliance and Safety
For Professionals Managing Culturally Diverse Teams in Ground Operations
Delivery Options:
Professional Coaching | Training
FEATURED PROGRAMS
HEALTHCARE
Cultural Safety in Medical Recruitment
How to Overcome Cultural Blind Spots for a Smooth Transition
For Managers Seeking Confidence in Inclusive Hiring and Onboarding
Delivery Options:
Professional Coaching | Training
Cultural Safety for Pathologists in Medical Collaboration
How to Navigate Cross-Cultural Barriers in Collaborative Engagement
For Healthcare Professionals Navigating Cross-Cultural Stakeholder Challenges
Delivery Options:
Professional Coaching | Training
Culturally Safe Customer Service for Pathology Collectors
How to Overcome Language Barriers and Avoid Misperceptions of Disrespect
For Supervisors Seeking to Build Teamwide Consistency Using Practical Techniques for Cross-Cultural Patient Engagement
Delivery Options:
Professional Coaching | Training
COACHING FOR INTERNATIONAL RELOCATIONS
Global Mobility, with Cultural Intelligence
Intercultural Coaching for International Relocations
How to Navigate Country-Specific Cultural Nuances in Business and Social Settings
For Employees on International Postings and Assignments
Delivery Options:
Professional Coaching | Training
CRAIG SHIM'S EXPERIENCE
Professional Coaching
INTERCULTURAL CULTURAL COACHING FOR AUSTRALIA’S TRADE COMMISSIONERS
Craig Shim is contracted by Austrade to provide cultural coaching for Australian Trade and Investment Commissioners posted around the world.
These sessions focus on preparing Commissioners to represent Australia effectively in culturally diverse contexts, with strategic briefings tailored to their host country’s expectations.
Outcomes include improved cross-cultural influence, stronger relationship-building with foreign counterparts, and practical frameworks to navigate sensitive diplomatic and commercial interactions.
VIEW PROGRAMSUPPORTING GLOBAL EXPANSION INTO ASIA
An international company expanding into multiple Asian markets engaged Craig Shim to help its regional teams navigate cultural complexities.
At a time when relationship-building and decision-making were stalling due to differing business mindsets, Craig provided strategic advice on adapting communication styles, aligning stakeholder expectations, and interpreting unspoken cultural cues.
The result – stronger working relationships, clearer communication channels, and faster traction in new markets.
VIEW PROGRAMCULTURALLY INCLUSIVE LEADERSHIP – AIR NEW ZEALAND
Craig Shim delivered culturally inclusive leadership training and coaching for Air New Zealand, with a focus on applying cultural intelligence across customer-facing and organisational roles.
The programs covered cross-cultural communication in travel sales, building trust with culturally diverse customers, and aligning sales and marketing strategies to better connect with international audiences.
VIEW PROGRAMWHAT'S INCLUDED
Professional Coaching
- Two or four x 90-minute virtual coaching sessions with Craig Shim, qualified intercultural business coach
- 100% tailored to your specific needs and professional context
- Available as one-on-one or small group sessions (up to 6 participants)
- Personalised strategies developed in line with best-practice intercultural business approaches
- Country-specific cultural insights relevant to your circumstances
- Step-by-step analysis or learning structure with built-in flexibility to help you achieve your goals faster
- Intercultural frameworks, tools, and templates that we’ll apply to your specific business and cross-cultural scenarios
- Practical examples of intercultural best practice
- Self-assessment activities to support your personal and professional growth
- PDFs of key slides covered in each of your sessions
- Session 1 typically focuses on: Challenge identification, analysis, and strategy development
- Session 2 typically focuses on: Progress review and strategy fine-tuning
- Sessions 3 and 4 are for deep-diving into your priority challenges, one topic at a time — with self-assessment activities, tailored strategies, and practical tips specific to your situation
- Between sessions, you’ll have the option to complete self-guided activities or begin early implementation, with flexibility based on your pace and preferences
- Session content is adapted to your specific country, region, or business scenario – with time built in to analyse the problem and workshop culturally appropriate solutions
- Walk away with strategies you can apply straight away to improve outcomes with international clients, colleagues, or stakeholders
- Advice grounded in real-world context from Asia-Pacific, Middle East, Europe, the Americas, and Africa
- Optional post-session support available (at an additional cost), including feedback on your cultural action plan or business communications
- Additional sessions available for purchase on request
- Certificate of Completion for your CPD (Continuing Professional Development) available upon request
TESTIMONIALS
“Incredibly practical and deeply insightful.”
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Every session with Craig has been packed with relevant strategies, frameworks, and real-world scenarios. His cultural coaching has been invaluable — I walked away each time with practical actions I could apply immediately.
— Senior Trade and Investment Commissioner (Hong Kong)
“We were expanding fast, but struggling with consistency on the ground.”
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As we scaled our operations in Southeast Asia, quality control and team productivity became increasingly unpredictable. Craig’s coaching helped me adapt how I communicated expectations, provided feedback, and built trust with local staff. We’re now seeing improvements across both efficiency and morale.
— Regional Operations Manager, Multinational Medical Device Manufacturer
“The coaching gave me a much-needed circuit breaker.”
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I’d been in-market for nearly a year, but something wasn’t working — I’d received feedback from HQ that my team in-country wasn’t performing, and they’d raised concerns about my leadership style.
Craig helped me unpack what was going on beneath the surface and reset my approach with cultural awareness and sensitivity. It’s changed the tone of our working relationships significantly.
— Country Director, Global Engineering Group
FLEXIBLE COACHING ACCESS
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Looking for a practical way to offer intercultural coaching to your staff—without needing to commit to a fixed program upfront?
Our Flexible Coaching Access option is designed for HR and Learning & Development teams who want to make professional coaching available across their organisation, much like EAP (Employee Assistance Program) or counselling services.
You simply pre-purchase a bank of coaching sessions that your staff can access as needed, whether it’s for preparing for an international relocation, navigating cultural dynamics in stakeholder relationships, or addressing team challenges involving cultural expectations.
- Sessions can be drawn on at any time throughout the year, with no need to define the topic in advance.
- Usage data can be provided in aggregate (without disclosing participant names) to support your internal reporting needs.
This is the most efficient way to support multiple team members with high-quality, targeted coaching—while maintaining flexibility.
Enquire about Flexible Coaching Access using the link below.
ENQUIRETRAINING & COACHING VOUCHERS
Flexible Support for L&D Budgeting and Team Development
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Looking for a practical way to use this year’s L&D budget while giving your teams flexibility for the future?
Our training and coaching vouchers allow you to pre-purchase professional development credits with no expiry date.
Vouchers can be redeemed at any time for intercultural training, coaching, or advisory services – ideal for L&D teams needing to plan ahead without locking in dates or program choices.
Whether you're managing a large team or supporting individuals across different departments, these vouchers help streamline your procurement process while offering on-demand support for your staff.
Enquire about Training & Coaching Vouchers using the link below.
ENQUIREREFERRAL PARTNERSHIPS
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Do your clients need help navigating cultural transitions in professional or public-facing environments?
I welcome referrals from migration agents and other professionals supporting culturally diverse clients, such as relocation advisors, education agents, and international HR teams.
If your clients could benefit from expert coaching in areas such as workplace cultural adjustment, leadership in multicultural teams, or international relocations, I can tailor support to their needs. A professional referral arrangement is available upon request.
Enquire about Referral Partnerships using the link below.
ENQUIREPROFESSIONAL COACHING
ENQUIRE NOW
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Submit your enquiry by providing a few details in this Enquiry Form, and I'll be in touch as soon as I receive your response.
- I’ll personally review your responses to help customise my reply and next steps.
- If you’re unsure how to answer a question, just type something like "unsure" and continue.
- Your information will be kept confidential and will only be read by me. For more details, please refer to my Privacy Policy
By clicking "Submit" you agree for me to email you at this address with intercultural tips and important updates only. I don't send spam. Unsubscribe at any time. Contact me via the Contact page if you require help.
A QUICK INTRODUCTION: CRAIG SHIM
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As a qualified intercultural business consultant, I specialise in enhancing cross-cultural business and relational skills. Having lived abroad for much of my career before returning to Australia, I've gained valuable insights into how cultural competency is crucial for building strong relationships. Drawing on this experience, I provide coaching, training, and advice to corporate and government clients to boost their cross-cultural capabilities.
My intercultural guidance is trusted by companies like Boeing, Nike, PepsiCo, and Mastercard, as well as the Australian Government and United Nations agencies. I also serve on several advisory panels, including those for the Department of Prime Minister and Cabinet and the Australian Public Service Commission.
Craig Shim, Director, Alphacrane Intercultural Specialists
