WHAT ARE YOU OVERLOOKING?
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It’s not the cultural missteps that will catch you out – it’s the assumptions you never questioned.
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In international business, the real challenge is seeing beyond your own logic and understanding how others think, decide, and build trust. That’s where cultural intelligence makes the difference.
I’ve worked with business leaders, global teams, and trade commissioners to align cross-cultural perspectives with commercial outcomes – especially when the stakes are high and timelines are tight.
Choose from any of the following delivery options:
- Professional Coaching (1-on-1 or small groups)
- Team Training (in-person or virtual)
- Advisory & Consultancy Services
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 Craig Shim, Alphacrane Intercultural SpecialistsÂ
QUICK LINKS
 Find what you need on this page.
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FEATURED PROGRAMS
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Leading Culturally Diverse Teams and International Projects
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How to Achieve Peak Team Performance With Cultural Safety and Awareness
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For Professionals navigating Cross-Cultural Business Situations or Stakeholder Relationships
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Delivery Options:Â
Professional Coaching | Training
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Intercultural Coaching and Advice for Business Challenges
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How to Navigate Country-Specific Business Challenges Using Cultural Intelligence
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For Professionals Navigating Cross-Cultural Business Situations or Stakeholder Relationships
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Delivery Option:Â
Professional Coaching
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Understanding the Asian Business Mindset
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How to Engage with Asian Customers, Clients and Stakeholders
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For Business and Public Sector Professionals Managing Asian Stakeholders
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Delivery Options:Â
Professional Coaching | Training
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COACHING FOR INTERNATIONAL RELOCATIONS
Global Mobility, with Cultural Intelligence

Intercultural Coaching for International Relocations
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How to Navigate Country-Specific Cultural Nuances in Business and Social Settings
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For Employees on International Postings and Assignments
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Delivery Options:Â
Professional Coaching | Training
ADVISORY & CONSULTANCY SERVICES
International Business
We collaborate with international organisations to embed cultural intelligence into their global operations or global expansion and advise on stakeholder engagement strategies.
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Our work includes providing country-specific cultural insights and accelerating how international teams collaborate – particularly during mergers, cross-border projects, or regional expansion.
We support clients in aligning communication, decision-making, and trust-building styles across diverse cultural contexts to achieve faster, more effective outcomes..
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ENQUIREÂ NOW
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Submit your enquiry by providing a few details in this Enquiry Form, and I'll be in touch as soon as I receive your response.
- I’ll personally review your responses to help customise my reply and next steps.
- If you’re unsure how to answer a question, just type something like "unsure" and continue.
- Your information will be kept confidential and will only be read by me. For more details, please refer to my Privacy Policy
By clicking "Submit" you agree for me to email you at this address with intercultural tips and important updates only. I don't send spam. Unsubscribe at any time. Contact me via the Contact page if you require help.Â
CRAIG SHIM'S EXPERIENCE
International Business



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SUPPORTING GLOBAL EXPANSION INTO ASIAÂ
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An international company expanding into multiple Asian markets engaged Craig Shim to help its regional teams navigate cultural complexities.
At a time when relationship-building and decision-making were stalling due to differing business mindsets, Craig provided strategic advice on adapting communication styles, aligning stakeholder expectations, and interpreting unspoken cultural cues.
The result – stronger working relationships, clearer communication channels, and faster traction in new markets.
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ALIGNING CROSS-CULTURAL TEAMS ON AN INFRASTRUCTURE PROJECT
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An international company leading a major aviation infrastructure project in Australia faced early tensions – both with its local client and between its global and local teams.
Craig Shim was brought in to advise on cross-cultural dynamics, help surface unspoken assumptions, and realign communication strategies.
The result – improved team cohesion and stronger client engagement aligned with the local business environment.
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IMPROVING TEAM PERFORMANCE DURING RAPID EXPANSION
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During a period of rapid expansion across Southeast Asia, a multinational company faced inconsistent productivity and quality control across its regional operations.
Craig Shim provided coaching to the regional manager, focusing on how to communicate expectations, deliver feedback, and build trust in culturally responsive ways.
The result – stronger team morale, improved efficiency, and greater consistency on the ground.
VIEW PROGRAMTESTIMONIALS
“It helped me turn around a situation that could have damaged our reputation.”
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I was leading a team of international consultants on a critical project when things started to unravel — miscommunication, missed deadlines, and a frustrated client. Craig helped me see how cultural expectations were playing into the dynamic, and how to lead more effectively across those differences. The project’s now back on track, and the relationship is stabilising.
— Country Liaison Officer, Global Defence Supply Chain Project
“We were expanding fast, but struggling with consistency on the ground.”
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As we scaled our operations in Southeast Asia, quality control and team productivity became increasingly unpredictable. Craig’s coaching helped me adapt how I communicated expectations, provided feedback, and built trust with local staff. We’re now seeing improvements across both efficiency and morale.
— Regional Operations Manager, Multinational Medical Device Manufacturer
“The coaching gave me a much-needed circuit breaker.”
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I’d been in-market for nearly a year, but something wasn’t working — I’d received feedback from HQ that my team in-country wasn’t performing, and they’d raised concerns about my leadership style.
Craig helped me unpack what was going on beneath the surface and reset my approach with cultural awareness and sensitivity. It’s changed the tone of our working relationships significantly.
— Country Director, Global Engineering Group
A QUICK INTRODUCTION: CRAIG SHIM
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As a qualified intercultural business consultant, I specialise in enhancing cross-cultural business and relational skills. Having lived abroad for much of my career before returning to Australia, I've gained valuable insights into how cultural competency is crucial for building strong relationships. Drawing on this experience, I provide coaching, training, and advice to corporate and government clients to boost their cross-cultural capabilities.
My intercultural guidance is trusted by companies like Boeing, Nike, PepsiCo, and Mastercard, as well as the Australian Government and United Nations agencies. I also serve on several advisory panels, including those for the Department of Prime Minister and Cabinet and the Australian Public Service Commission.
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Craig Shim, Director, Alphacrane Intercultural Specialists
